Stiriti Ingredients has officially launched a new brand in North America, a men’s health ingredient called SA3X

India-based Stiriti Ingredients has launched health ingredient SAX3, supported by two scientific studies showing the product’s positive effect on men’s health and virility.

With the new ingredient, also known as Spilanthes acmella, Stiriti Ingredients announced its entry into the North American dietary supplement, functional beverages and foods market.

MD of Stiriti Ingredients, Prabhu Ramachandran, said: “After extensive investigation, we discovered that the herb also significantly benefits men's health and performance.”

One of those rare herbs that provide two highly desirable benefits to healthy men – muscle mass gain and supporting sexual performance

Ramachandran continued: “A few detailed population-based studies were a stepping stone for randomised, triple-blinded, placebo-controlled studies. One research study led to another, and we unlocked the unlimited potential of the herb.”

In the study, 240 male participants consumed SA3X capsules for a period of two months and were assessed three times during the course. They were evaluated for muscle gain and sexual activity, measured by a change in frequency of sexual activity and duration of penile erection.

Results at the end of two months showed a significant increase in mid-upper-arm circumference, chest and thigh circumference, frequency of sexual intercourse, and duration of penile erection. The effects were evident as early as three weeks of supplementation.

One research study led to another, and we unlocked the unlimited potential of the herb.

Researchers who oversaw the study said: “The study suggests that Spilanthes acmella is a potent muscle gainer and aphrodisiac.”

“SA3X is one of those rare herbs that provide two highly desirable benefits to healthy men – muscle mass gain and supporting sexual performance,” said Ramachandran. “It can be used singularly and as a key part of blends to address men’s health and sports nutrition.”