Over 1,500 nutrition and nourishment brands doubled their year-on-year transaction volume on JD Health during this year’s 618 shopping festival, and the number of products that achieved sales of over RMB 10 million yuan increased by 200 percent YoY, according to the company’s end-of-campaign report.
This year‘s JD618 Grand Promotion offered a broader range of health product categories tending to different needs of consumers, with remarkable sales performance seen in the categories of bone health, nutrition products for infants, vitamins and mineral products, food for special medical purposes, and bird nests, the report noted.
For example, the 18-day sales data from June 1 to 18 showed that the transaction volume of functional beverage and healthy tea products on JD Health increased 12-fold and 6-fold YoY respectively. The transaction volume of probiotics, infant DHA, lutein, and meal replacement smoothies each increased 300 percent.
NEMANS’ DHA capsules, BY-HEALTH’s protein powder and Harbin Pharmaceutical Group’s calcium, iron and zinc oral liquid became the top three best-sellers under the nutrition product category. By-Health, Swisse and Tong Ren Tang topped the ranks of best-selling brands. Nestle Health Science, Nutricia and Abbott Laboratories are the most popular nutrition-specialized brands.
Driven by JD’s responsible consumption program known as the “Green Impact Initiative”, 700 kinds of nutrition and nourishment products are qualified and green-labeled as environmentally friendly, which is part of a long-term effort to guide consumers to shop for their health as well as the health of the earth.
Additionally, thanks to JD’s online to offline service that is connected with a vast network of physical supermarkets and drug stores, JD Health is able to rapidly respond to consumers’ urgent needs and deliver health products to their doorsteps within hours. During this year’s 618 shopping festival, a Beijing-based mother made an urgent request on JD Health for a bottle of special infant formula, which was delivered to her home within 30 minutes.
The pet care market in China is growing rapidly despite generally tapered consumer spending amid the COVID resurgence in the first half of 2022. The new generation of pet foods, intelligent gadgets and online vet consultations are three key growth points according to JD Pet’s Consumption Trends Report 2022 released on May 30th, and such trends continue to develop during this year’s 618 Grand Promotion.
Freeze-dried food, raw diet and baked food products that feature better nutrition and tastes have become the most popular pet foods during the shopping festival. JD’s data showed that sales of freeze-dried food in the first 10 minutes of JD Super’s Promotion Day on June 6th exceeded the whole day’s sales on the same day last year.
The shopping frenzy is supported by JD’s assured customer services including a 30-day price guarantee. More than 680,000 pet products from over 550 brands such as Royal, navarch and Pure&Natural, joined the price guarantee program, covering almost all pet product categories.
JD Pet’s data on June 1st, the first day of the shopping festival, revealed that intelligent gadgets for cats including smart self-cleaning litter boxes, automatic feeders and watering supplies achieved 141 percent growth; and searches of automated feeders and watering supplies also increased over 149 percent and 163 percent respectively during the 618 shopping festival.
The report shows that people under 30 accounts for nearly 50 percent of smart pet gadgets. High-tech products help them pamper their furry friends in a more efficient way even while they are away from home. At the same time, people above 50 take up an increasing percentage of smart product buyers, with the transaction volume from them growing at 65 percent rate YoY.
JD Health’s online vet consultation service saw over 60 percent month-over-month increase in terms of the total number of consultations during the 618 shopping festival. By clicking the “ask a vet” button on JD’s App, users can easily access professional guidance on any pet care-related questions. JD users find it convenient and trustworthy to ask doctors via JD Health online before making their pet’s health supply orders. In such a way, minor problems in pets’ digestion, fur, ears, eyes, and noses can be treated and prevented in a timely and tailored way.
To date, JD Health’s online vet hospital is connected with over 5,000 certified vets who provide 24/7 consultation services. This April, it became the first internet pet hospital in China that passed the ISO 9001 quality management systems standard.
The United Nations Population Fund (UNFPA) released the State of World Population 2022 report in Beijing on May 24th which aims to examine the profound consequences of unintended pregnancy to the lives of women and girls, for the wider society and for global health. Dr. Fan Weiqun, a full-time gynecologist at JD Health’s online hospital, was invited to participate in a panel discussion during the report launch event and shared her experience in supporting women in such circumstances through telemedicine.
The report, titled “Seeing the Unseen: The case for action in the neglected crisis of unintended pregnancy”, notes that women everywhere deserve to have access to a range of contraceptive methods, to be fully informed and supported in their decisions, to receive follow-up care, and to have new options available if they experience side effects or changing life circumstances.
On this note, Dr. Fan pointed out that nowadays in China many young women in their teens and reproductive ages between 20 to 40 are accustomed to resorting to the internet for health counselling, especially on contraceptive-related questions, as telemedicine can help answer their questions quickly and better protect their privacy.
Dr. Fan Weiqun, telemedicine gynecologist at JD Health
Dr. Fan is a seasoned gynecologist with nearly 30 years of clinical and teaching experience. Among the 44,000 online consultations she received in the past two years at JD Health, the majority of them were related to contraception and pregnancy. Her advice ranges from remedial measures after unprotected sex or contraception failures, safe long-acting reversible contraception methods, pregnancy possibility evaluation to explaining pregnancy test results.
In addition to providing scientific contraception suggestions according to individual users’ situations, informing them in detail of the specific implementation and matters needing attention, Dr. Fan and her colleagues always promote scientific contraceptive knowledge at any possible opportunity so as to minimize their inquirers’ risk of unwanted pregnancy caused by misperception.
“It is a sign of social progress if we can let every pregnancy happen according to women’s will and give them full right to choose the ideal time for pregnancy,” said Dr. Fan. “As health workers, we have the ability and obligation to realize it.”
Leveraging the company’s strength in supply chain and health resources both online and offline, JD Health will further collaborate with UNFPA and other relevant parties in the future to enhance the whole society’s awareness and knowledge on reproductive health.
The report revealed the alarming finding that nearly half of all pregnancies globally, totaling 121 million each year, are unintended. Over 60 percent of unintended pregnancies end in induced abortion and an estimated 45 percent of all abortions are unsafe, causing between 5 to 13 percent of all maternal deaths, thereby having a major impact on the world’s ability to reach the Sustainable Development Goals.
China has made progress in achieving the SDGs. The national maternal mortality ratio has decreased from 89 per 100,000 live births in 1990 to 16.9 per 100,000 live births in 2020. The national contraceptive prevalence rate among married women was 80.6 percent in 2018. However, there are still about 9 million abortions performed annually, and 23 percent of sexually active unmarried young women are reported to have had unintended pregnancies.
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