Forbes

2022-05-14 19:33:05 By : Mr. Justin Deng

In the beginning, there were four friends.They were all in their twenties and drove to full speed.Learning, university exams, job responsibilities, brigades, hobbies, demanding sports training.In order to manage the ride, they needed to replenish their energy, they wanted to increase their performance and concentration during their studies.So they started looking for a "kicker.""It simply came to our notice then.We were not pleasantly surprised that a lot of people, even students, use strong prescription drugs.Then coffee and energy drinks were offered, "recalls Jakub Chvosta, then a student of the field of Production and Synthesis of Drugs at the Institute of Chemical Technology."But we were active athletes and we wanted to live a healthy life."The digger thus tried to develop their own, on a natural basis, with positive effects on concentration and without sugar.They began to test the effects of extracts of available substances, such as caffeine, ginseng, L-theanine, guarana, ginkgo biloba, and read expert studies on their combinations.The experimenters gradually became entrepreneurs who launched their first product on the market during the year.Five years have passed since then.Mindflow is an established manufacturer that has already delivered over 1.3 million cellulose capsules to more than 22,000 Czechs to help them keep up with the pace of time.The founding four gradually disintegrated, compromises in a four-member group of owners allegedly hampered progress."But we stayed friends," smiles the sole owner and CEO of Mindflow Jakub Chvosta today.With a new eight-member team, they added a decaffeinated version and other products to the first Mindflow Focus kicker.They are based exclusively on natural ingredients and "packaging" in capsules."It is the purest form of getting minerals, vitamins, and extracts of the necessary substances into each other, without dyes, teats, fillers, and binders," explains the graduate chemist.Mindflow targets managers, students, and active people who need high performance and maximum productivity while having a challenging lifestyle.The hit of the summer season is Mindflow Hangover - for a hangover…In other products, help with sleep and well-being plays a key role."More and more young Czechs are resorting to using moderate to strong hypnotics, and this is by no means good.The body gets used to the dose and you won't fall asleep later.You will only increase the dosage.The road to hell, ”explains Chvosta."That's why we've developed and today offer an alternative to purely natural Sleep or Stress Free products," he adds.The company also found an opportunity in another civilization evergreen - a lack of minerals and vitamins."We have found that the human diet has the highest long-term magnesium deficiency, after vitamin D. The market is flooded with products containing it, but often in the most chemically digestible and absorbable form of magnesium oxide, and in trace amounts," explains Chvosta.Mindflow has thus developed a product with minerals and vitamins in organic form."The body is used to these forms.This simulates the process of absorbing substances naturally from food. ”Jakub Chvosta recently invited a biohacker to the team."We want to educate people and bring them information to prevent their problems," explains the 27-year-old businessman.Each customer, along with the packaging of capsules, will receive a brochure with tips and advice that can help him with his problem.On the web and e-shop Mindflow publishes articles with life and bio hacks as well as recommendations for suitable foods or exercises.And next year he wants to start shooting his own videos and podcasts.Tail knows that he won't be grateful to everyone in the segment he's embarked on."But we're going with it," he says."Someone has a faster metabolism and does not feel the effect of the substances so much, someone is more sensitive and a larger dose does him no good.It is clear to us in advance that we will not be able to cover those two extremes, "he realizes.Therefore, they return money to people who are not helped by the products.All you have to do is fill in the form and send the package back."We have a lot of positive feedback on this guarantee," says the founder.Perhaps also because 85% of clients in the surveys expressed maximum satisfaction with the effects of substances and less than one percent of them resort to complaints in the final.The Mindflow business has been growing steadily since 2017.The pandemic "only" slowed down the development of new products and delayed foreign expansion.It happened a few weeks ago and in 29 countries.While in the Czech and Slovak market the company cooperates with the online pharmacy Pilulka and pharmacies Dr.Max, they conquer the world through their own online marketing."We capture optimal payment methods for individual markets, logistics and distribution from Czech warehouses.When we fine-tune it, we will evaluate it, "says Jakub Chvosta."We would like to start our own production.And maybe we will go to America in five years, "he adds.